Patent Search in Strategic Decisions Making of Company

Modern companies act in specific conditions that create new requirements for their efficient function. Powerful manufacturing facilities or raw material advantages have long been insufficient to provide competitive advantages. Intangible assets of the company, such as trademarks, patents, goodwill, and know-how, become more and more important. The character of intangible assets differs significantly in different industries, as does their influence on business models of companies. The share of intangible assets in forming companies’ income achieves 30-40%. For example, in the area of food, beverages, and tobacco product income, the share of intangible assets is 31%, in petroleum products – 42.1%, pharmaceutical products – 34.7%, printing products – 27.1%.