Who Ends Up in a Social Bubble? Exploring Young Users’ Behavior on Social Media Platforms in Ukraine

This research examines why young social media users might become trapped in a “social bubble” by seeking information that supports only their existing beliefs. We use Qualitative Comparative Analysis to identify combinations of factors that either contribute to or prevent the formation of these bubbles. We find three combinations that tend to create social bubbles. All three include respondents who tend to conform to dominant opinions and rarely listen to  diverse viewpoints.