MA Thesis
Increasing efficiency of VoxUkraine operations
Year:
2021Published in:
Kyiv School of Economicsincreasing efficiency
VoxUkraine
VoxUkraine, a non-profit think tank, generates public goods funded by donors, with a 2021 revenue of USD 746k. Its goals include enhancing impact, outreach, and funding diversification through efficient resource use. Key challenges involve attracting new audiences, converting them into regular readers, and subsequently into donors. This necessitates producing high-quality, well-packaged content and fostering relationships with audiences, including personal communication with donors, policymakers, volunteers, and some readers. Achieving these goals requires the effective use of financial and human resources and improved management of staff and community for organizational growth.