MA Thesis

Increasing efficiency of VoxUkraine operations



Published in:

Kyiv School of Economics
increasing efficiency

VoxUkraine, a non-profit think tank, generates public goods funded by donors, with a 2021 revenue of USD 746k. Its goals include enhancing impact, outreach, and funding diversification through efficient resource use. Key challenges involve attracting new audiences, converting them into regular readers, and subsequently into donors. This necessitates producing high-quality, well-packaged content and fostering relationships with audiences, including personal communication with donors, policymakers, volunteers, and some readers. Achieving these goals requires the effective use of financial and human resources and improved management of staff and community for organizational growth.