MA Thesis

Changes in E-Commerce Consumer Behavior in the COVID-19 Outbreak



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Kyiv School of Economics
consumer behavior
COVID-19 outbreak

The outbreak of COVID-19 shook the world in 2020 and forced people to change their lifestyles including the way they purchase goods and services, with a dramatic increase in online shopping. This thesis focuses on studying the consumers’ online purchasing behavior for durable goods before and during the outbreak of COVID-19 using the dataset for the multi-category store provided by REES46 Marketing Platform from