Covid 19 And The Airline Tickets Pricing For The Most Attractive Destinations From Kyiv

The airline industry has significantly changed over the last 10 years. The main difference is the behavior of purchasing airline tickets. We used to have the number of travel agencies which played the role of mediator between customers and producers in the past. It created the additional fee, as a consumer could only use the information provided by the mediator. Nowadays, with the development of internet connection and technologies, travelers have fast and easy access to all kinds of information about airline fares from different companies. There is complete transparency, as everyone can find information about available seats, services which are offered, flights timetable, and so on. Every person, who wants to buy a ticket, can make his/her choice by clicking on a webpage and have free access to a huge number of airline companies. The price is the main determinant of consumers’ behavior. One of the reasons for that is the distance between destinations. Most flights are shorthaul (from 30 minutes to 3 hours) and medium-haul (from 3 hours to 6) in Europe. Therefore, services don’t play a huge role and the product is not differentiated – become similar. Business trip has been influenced by the quarantine mode significantly. Online meetings have become common thing for solving the business tasks. As a result, number of customers with inelastic demand decline